150 Years of Genuine American Heritage

Stetson Stories

The Stetson Mansion

Recently named the most underrated tourist attraction in the
U.S.A., the Stetson Mansion in DeLand, Florida stands as one
of the most innovative homes of its era.

Meet the Raygulars

Catching up with Justin Theroux and Carlos Quirarte, the actor/writer and NYC scenemaker behind Ray’s NYC.

The Upcycle Collection

For the first time ever, we’re offering an exclusive capsule of ten vintage Stetsons that have been meticulously restored and reborn as wearable works of art. Discover the story of the collection and get to know the artisan behind it.

Cowboys of the Court

It’s no secret that NBA players have upgraded their off-court attire in recent years (gone are the days of boxy teal green suits). But two players are blazing a particularly stylish trail in the league, showing some strong cowboy-inspired looks at games and on Instagram.

100 Years of “The Last Drop”

Commemorating the centennial of Lon Megargee’s western masterpiece with an ultra-limited edition cowboy hat and three new artworks created in celebration of the original.

Georgia On Our Minds

Georgia O’Keeffe: Legendary painter, outdoor explorer, and as
it turns out, Stetson devotee.